Content Redesign Project
Goal: To redesign several sections of the Second Step Product website, updating styles, improving hierarchy, and freeing up space for in-page marketing.
Feedback
"We are LOVING the Spanish and the new website -- bravo!"
-Sherrie, Educator, Austin School District
Redesigned landing page (left), original landing page (right). We lightened styles to give more focus to site content. I redesigned the navigation and added grade/program labels to orient users. I lead a team to recode all pages with responsive HTML5, CSS3. We worked with our editors to combine content into half as many pages, reducing user clicks and simplifying user pathways.
Drop down menu comp (left), redline for developers (right). We removed an underutilized left-column nav to increase available page real estate and to improve site responsiveness. I designed a drop down nav to replace it, creating a redline for off-shore developers.
Redesigned lesson materials page (left), original English and Spanish lesson materials pages (right). l lead the redesign of all program and grade content. We created more compelling pages, utilizing icons and visual layouts in place of text-heavy pages. We implemented space saving tools, such as language toggles to make Spanish and English materials available on the same page without visually overwhelming users.