Art Catalog Project

Goal: To design a booklet to serve both as an emotionally-persuasive workshop guide and as a catalog to feature artists' work for galleries and potential buyers. 

I designed and produced an 80+ page art catalog for a painter and a textiles artist. The catalog is used as a manual and take-home guide for their Consequences of Hate Speech workshop—an event they offer at museums and galleries in the U.S. and Canada. 

Feedback
"Part of Amber’s ability to produce such a unified and arresting book is that she can control the myriad details that make for a cohesive product. Besides the graphic elements which are her specialty, she works brilliantly with text... 

"At every stage of design and with every detail of this project, Amber understood our vision and turned our idea into a reality which communicates our intent at every level. It has truly been a privilege to work with her to produce On the Consequences of Hate Speech and we are proud to recommend her for any challenging project."

-Nancy Current & Robin Atlas, Artists

See full client review (PDF, 27 KB). 

Spreads for essay, School Yard Hate Speech .  I sought to use visuals to emphasize the text, underscoring the power of the subject matter. I created a style template for the four essays, integrating artist imagery where possible. I suggested

Spreads for essay, School Yard Hate Speech. I sought to use visuals to emphasize the text, underscoring the power of the subject matter. I created a style template for the four essays, integrating artist imagery where possible. I suggested titles and pull quotes where needed.

 
Poem landing pages.  I styled the titling and text for each poem based on its unique content, while retaining a unified look and feel for all.   

Poem landing pages. I styled the titling and text for each poem based on its unique content, while retaining a unified look and feel for all. 

 
Joint artist introduction (top), individual artist introduction (bottom). I designed a theme to flag the beginning of each section of artist content, but varied the pattern and colors to keep each one unique. The pattern begins with a more st

Joint artist introduction (top), individual artist introduction (bottom). I designed a theme to flag the beginning of each section of artist content, but varied the pattern and colors to keep each one unique. The pattern begins with a more staid layout, getting more disparate as the book progresses. 

 
Spread with art image and details. I chose to display enlarged details from the art to convey the incredible texture of the work. To better engage readers, we added information about materials and techniques used to make the art.   

Spread with art image and details. I chose to display enlarged details from the art to convey the incredible texture of the work. To better engage readers, we added information about materials and techniques used to make the art. 

 

Logo Creation & Event Design

Goal: To create an identity and all materials for the first year of Committee for Children's—now annual—Leadership Institute.

I concepted and designed a logo and wordmark, a sixty-page print manual, a PowerPoint presentation, and other event materials. I printed and produced all collateral, including table tents, name tags, name plates, etc., cropping, folding, punching, and scoring with a bone knife.

Feedback
"Kudos on a FABULOUS SSLI!"

-Sherry Catron Burke, Director of Programs, Partnerships, and Research, Committee for Children

"Kudos go to Amber for the beautiful materials!" 

-Sheri Simonsen, Creative Manager, Committee for Children

Logo and wordmark.  Stakeholders wanted a logo that would reflect the Institute's focus on protecting children. The logo was also required to fit into a wordmark which incorporated the standard Second Step logo.  

Logo and wordmark. Stakeholders wanted a logo that would reflect the Institute's focus on protecting children. The logo was also required to fit into a wordmark which incorporated the standard Second Step logo.

 
Two section dividers from printed manual. The sixty page manual was divided into four sections. The graphics used on the dividers reflected the international nature of the attendees.  

Two section dividers from printed manual. The sixty page manual was divided into four sections. The graphics used on the dividers reflected the international nature of the attendees.

 
Table of contents (left), contact list for attendees (right). Notebook manual included worksheets, website registration guide, and other instructional materials.  

Table of contents (left), contact list for attendees (right). Notebook manual included worksheets, website registration guide, and other instructional materials.

 

Technical Charts Project

Goal: To help stakeholders clarify Committee for Children’s website goals and communicate these goals fully to our IT and Developer Teams. 

I created charts and diagrams to display the Directors' vision for our server and website functionality. These charts were used as discussion pieces and were updated as the technical requirements for the project became clear. The charts helped non-technical decision-makers understand the project’s technical needs and helped the technical teams understand stakeholders' end goals. 

Diagram and legend for permission levels.  This chart displays stakeholders' goals for registration on two websites and reflects the desired permission requirements, both for particular pages and for individual modules on those pages.  

Diagram and legend for permission levels. This chart displays stakeholders' goals for registration on two websites and reflects the desired permission requirements, both for particular pages and for individual modules on those pages.

 
White board session with Marketing Director.  We discussed the company's goals for registration and website behavior, clarifying ideas on the board. I then organized the information into visual charts.  

White board session with Marketing Director. We discussed the company's goals for registration and website behavior, clarifying ideas on the board. I then organized the information into visual charts.

 
Current and proposed future behavior of servers and APIs.  These charts clarify stakeholders' thoughts on server functionality and APIs, and also demonstrate the flow of user data.   

Current and proposed future behavior of servers and APIs. These charts clarify stakeholders' thoughts on server functionality and APIs, and also demonstrate the flow of user data. 

 
Suggested solutions for registration and user data flow.  First chart shows a proposal from the IT Team, clarifying technical information for non-technical decision-makers. Final chart expresses stakeholder and tech team's mutual game plan.  

Suggested solutions for registration and user data flow. First chart shows a proposal from the IT Team, clarifying technical information for non-technical decision-makers. Final chart expresses stakeholder and tech team's mutual game plan.

 

Museum Exhibit Design

Goal: To design a series of placards for an Amelia Earhart exhibit at the Museum of Flight, integrating them with the exhibit's styles, and presenting the historical information in a fun, engaging way.

 

One of several placards highlighting historical airplanes. Stakeholders wanted to provide attendees with overview information that they could take in at-a-glance. But also offer more in-depth information for those interested in reading the histori

One of several placards highlighting historical airplanes. Stakeholders wanted to provide attendees with overview information that they could take in at-a-glance. But also offer more in-depth information for those interested in reading the historical detail. The placards accompanied realistic models of historical planes. 

 
First drafts (right and left), developing color palette (bottom).   

First drafts (right and left), developing color palette (bottom). 

 
Exhibit Photo of one of the placards on display.  

Exhibit Photo of one of the placards on display.

 
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