Restaurant Logo Concept

Goal: To concept an alternative logo for Oddfellows, an eccentric, popular Seattle restaurant.

Logo concept.  Strived to improve the logo's visual interest and keep readability while retaining the fun, vintage-grunge that's so essential to this quirky restaurant's brand.   

Logo concept. Strived to improve the logo's visual interest and keep readability while retaining the fun, vintage-grunge that's so essential to this quirky restaurant's brand. 

 

Restaurant's original logo.  

Restaurant's original logo.