Logo Creation & Event Design

Goal: To create an identity and all materials for the first year of Committee for Children's—now annual—Leadership Institute.

I concepted and designed a logo and wordmark, a sixty-page print manual, a PowerPoint presentation, and other event materials. I printed and produced all collateral, including table tents, name tags, name plates, etc., cropping, folding, punching, and scoring with a bone knife.

Feedback
"Kudos on a FABULOUS SSLI!"

-Sherry Catron Burke, Director of Programs, Partnerships, and Research, Committee for Children

"Kudos go to Amber for the beautiful materials!" 

-Sheri Simonsen, Creative Manager, Committee for Children

Logo and wordmark.  Stakeholders wanted a logo that would reflect the Institute's focus on protecting children. The logo was also required to fit into a wordmark which incorporated the standard Second Step logo.  

Logo and wordmark. Stakeholders wanted a logo that would reflect the Institute's focus on protecting children. The logo was also required to fit into a wordmark which incorporated the standard Second Step logo.

 

Two section dividers from printed manual. The sixty page manual was divided into four sections. The graphics used on the dividers reflected the international nature of the attendees.  

Two section dividers from printed manual. The sixty page manual was divided into four sections. The graphics used on the dividers reflected the international nature of the attendees.

 

Table of contents (left), contact list for attendees (right). Notebook manual included worksheets, website registration guide, and other instructional materials.  

Table of contents (left), contact list for attendees (right). Notebook manual included worksheets, website registration guide, and other instructional materials.