Marketing Design Project

Goal: To redesign Committee for Children's marketing webpages to better serve our digital goals and to reflect our exponential growth.

I sought to bring a fresh, new energy to the site, facilitating our marketing content, as well as modern web practices—while still retaining the qualities inherent to our core brand. 

Feedback 
"This is looking great! I love the way it's designed simply, yet some design elements provide interest and guide a reader through without detracting from the information." 

-Rachel B., Marketing Manager, Committee for Children

Landing page template (left), layout sample (right). I set up a design process with two other designers to re-concept the look and feel for Committee for Children’s product marketing website in a tight timeline. We parsed the marketing copy to fin

Landing page template (left), layout sample (right). I set up a design process with two other designers to re-concept the look and feel for Committee for Children’s product marketing website in a tight timeline. We parsed the marketing copy to find the best approach for message delivery. Then we white-boarded layout ideas to clarify content hierarchy and to define sections we could template. 

 

Templated style samples (left), comp of a longer marketing page (right). One particular challenge was accommodating extensive copy and multiple marketing points, while achieving a highly visual, user-friendly style. Our team strove to design

Templated style samples (left), comp of a longer marketing page (right). One particular challenge was accommodating extensive copy and multiple marketing points, while achieving a highly visual, user-friendly style. Our team strove to design visuals and layouts to engage users and keep them scrolling down long pages. 

 

Hero banner options (top left), quote style (bottom left), early comp ideas (center & right).  After determining our overall design approach the team split up to design specific templates and sections of content. We then reconvened to swap

Hero banner options (top left), quote style (bottom left), early comp ideas (center & right). After determining our overall design approach the team split up to design specific templates and sections of content. We then reconvened to swap both comps and feedback in a fun, very collaborative process. We later joined a team lead by the Creative Director to help produce final assets and to design remaining sections.